The Importance of Having Physician Lists Handy

Selling pharmaceutical products, medical equipment and services is the niches’ niche. Previously companies and corporations that handle these sort of business transactions often do their marketing internally or have special relationships set up with either health group collectives or certain factions of government supported or aided organisations. Like other businesses, giant pharmaceuticals to even smaller retailers or wholesalers of medical equipment and services (including pharmaceutical grade drugs) have shifted part of its marketing strategies to the virtual worker – where the internet and offline direct marketing can increase their reach and profit margins. This is where the importance of having physician lists handy would be applicable to the direct marketing manager – giving them a highly targeted and volumous list of potential sale leads.

The amount and variance of products that can be found within this niche market is both wide and sometimes overlapping. From general practitioners to dentists, there are many products that either have a general market appeal or specialised products that can enhance the methods and operations of specialist medical practitioners all over the world. Because the lists are highly concentrated and more often than not verified multiple times, you are ensured of having a several groups of potential clients you can use to call and follow up on.

The medical industry is booming all over the world – with U.S.A being a prime example of a country that is on the cutting edge of the medicine. Many companies and laboratories are coming up with newer, better and more advanced methods and traditional means of information dissemination just cannot keep up with these developments. These companies are reviewing their methods of personal door to door selling or direct mail – because of the limitations of their workforce and the time taken for leads to be generated. Product insertion into the marketplace also takes quite a bit of time with this method.

This is where the internet comes in, especially with the advances of online marketing and digital fax – an ability to reach over thousands of prospective in a short period of time. Having a physician list handy means you can acquire and target which market to sell to and how the brand of the product you are selling can resonate with certain individuals. It also allows the direct marketing agent to target several overlapping markets and introduce new, revolutionary products that have a wide application. Marketing by its nature should never be limited and having as wide and as targeted a reach as possible means better sales and more leads.

Invest in a good physicians list – it can mean make or break, especially when you are dealing with such a niche market. Competition is quite stiff as well as you have quite a number of corporations jostling for selling space both offline and online. Lists like these have changed – becoming marketing necessities rather than just a complement to strategy. Specifics work wonderfully here and they have helped a lot of people make a tremendous amount of money just working from home.

Get Ready Now: Tips For A Stress Free Holiday Season!

Planning

1.) Write — Sit down at the table with a blank notebook and do what I call a Time Out where you write down everything associated with your holiday traditions. Write all of the tasks, to-do’s and commitments you can think of and include things you are responsible for as well as what you take part in. Do you always travel? Are you hosting meals and house-guests? Do you set up or participate in a gift exchange? Annual parties and events? People you always buy gifts for?

2.) Sort & Prioritize– Take your Time Out and sort it into a task list, an events list and a gift list. Hosting Thanksgiving dinner is an event, meal planning, grocery shopping and delegating who brings what, are tasks. Shopping for gifts goes on the task list, what you buy for whom goes on the gift list. You may choose to create more lists to further breakdown tasks or events that you are in charge of. In addition to the gifts your family exchanges, the gift list should include: hostess gifts, teacher gifts, holiday tipping, office gifts, Secret Santa and the like. Having these lists will help you prioritize and you should make a note of the must-do, non-negotiables (visiting grandma) and the things you might be able to skip to save your sanity (decorating 12 dozen cookies by hand).

3.) Schedule — Assign the events and tasks to your calendar. Notate all the travel, arrivals and departures of guests, the annual food drive and neighborhood caroling. If you are unsure of dates, put a question mark next to them and add a note to your task list to call people to clarify. This part helps other people make decisions and put plans in motion. Mark time and dates ahead of events for tasks, chores and errands so nothing sneaks up on you. Feeling frantic feels terrible; being prepared feels great! Decide when you have time to bake, write cards and shop online and schedule those tasks too.

Act Now! Looking at your lists and calendar, what can you do now to save time, energy and stress later on? Here are some ideas:

1.) Cooking — Plan your meals, choose your recipes and make your lists.

• Do you make the same Thanksgiving dinner every year? Make your grocery list and start stocking up on the non-perishables. Place orders for the turkey, pies and linen rental. Mark your calendar with dates to call and confirm as well as the pick up or delivery dates. Delegate side dishes to your guests now and don’t be afraid to be specific!
• Plan your recipes for holiday cookies and appetizers for parties and make your grocery lists. Can you make dough or sauces ahead and freeze? Double a recipe and bring the same item to multiple parties. This saves time and money by streamlining effort and ingredients. People will only remember your contribution and the fabulous flavor!

2.) Traveling — Plan your trip.

• Book your airline tickets, car rental and hotel reservations now! Prices are only going to go up as the holidays near.
• Set up your transportation to and from the airport. Arrange home and pet care while you’re gone. Again, set up dates to confirm in your calendar.
• Make lists for what to pack and get all the cold weather gear out of storage, cleaned and ready to go.

3.) Guests coming to you — Get ready for your guests and help them get ready for their travel.

• Make sure their travel is booked. Do you need to arrange lodging or are they staying with you?
• Make sure your home is house-guest ready and check your linens, towels and spare toiletries. What items do you need to buy to make their stay more comfortable?
• Plan events, activities and transportation now, purchasing tickets and making reservations when necessary.

4.) Minimize future errands — Stock up now on items you always need. Remember, being prepared feels great!

• Make shopping lists from your tasks list for the holidays and the normal things you shop for. This step will save you trips to places like the drugstore.
• These items might include your everyday toiletries, paper goods, wrapping paper, cases of wine, water and other beverages.
• Create a space in the closet, garage or even under the bed for all these extras so your home doesn’t get overwhelmed.
• Make a note of what you bought and where you put it!

5.) Holiday cards, newsletters and photos — Start now! Having these time-consuming tasks out of the way will allow you to breathe easier.

• Make your list, purchase your supplies, including postage and put a bag or box together with everything you need including pens and your address book (if you still use one) so you can have it at the ready, but put it away when you’re done.

• Do a few at a time so the task isn’t overwhelming and they’re ready to send on the date you’ve chosen.

• If you order pre-printed cards, do that now too.

• Newsletters are fun to send and keep people updated on your goings on so make an outline of what you’d like to include and start writing!

• If your card includes or consists of a photo, choose one now or set up your photo session ASAP.

6.) Gifts — As an organizer, I love to give people consumables: food, beverages, gift cards and charitable donations. You can buy many of these now and they will save you so much time and energy. Feel free to personalize, but it’s a real time saver to streamline and give everyone, or group of people, the same thing.

• Give all the teachers gift certificates where they can treat themselves to an indulgence, like a pedicure, shopping or restaurants.
• Make charitable donations for hostess gifts — a few favorites are the Heifer Foundation and Charity Checks which allows people to choose where their donation goes.
• The office or neighborhood can pool together and instead of individual gift giving, Adopt A Family, volunteer at or make donations to a local charity or animal shelter.
• If you give monetary gifts to people such as your hairstylist or garbage collector, visit the bank as you can afford to, write the accompanying notes and store the envelopes in a safe place.

7.) Dressing Up — Plan your party outfits now so you’re not scrambling through the mall on the day of the event.

• Comb your (hopefully organized!) closet and find what fits, is occasion appropriate and what you can reinvent?
• If you need to shop, consider basics and/or separates that you can change up with accessories and can be worn year-round. Or maybe you only need a few sparkly accessories to spruce up your favorite frock.
• If you have children, make sure their clothes fit too and that everything is clean and ready to go.
• Taking family photos? Do you need or coordinate what you’re wearing? Plan and shop now.

8.) Decorating — Where are the ornaments? Do I still like everything I have? How is it stored?

• When you take out your decorations, use only what you love or what has meaning and part with the rest. Sometimes we continue to use the decorations we have, even if we no longer like them, out of habit or because you only look at it for 30 days or so.

• Before you put anything away, make sure you have proper storage to protect your treasured ornaments, wreaths and lights. Plastic bins keep the critters and dust out and everything organized inside. Check out The Container Store for their fabulous and helpful products. Don’t forget to label everything!

I hope these tips help you to plan and get ahead for the holidays so you can enjoy this wonderful time with your family and friends!

E Cigarettes, Health and Safety – Can Electronic Cigarette Help Stop Smoking and Reduce Dangers?

The chances are, especially if you are a smoker that you will have heard of the electronic cigarette (or e cigarette) by now. However, as the popularity of the product undoubtedly increases, there still remains much confusion as to what this electronic device is and does.

The questions considered in the title, officially at least, remain largely unanswered, but we can have a look at some of the things that are known about e cigarettes and the industry that surrounds them.

The electronic cigarette has been in existence since around 2003, although it wasn’t until about 2008 that these things really started garnering some significant mainstream attention. During the next couple of years the e cig really took off, with more and more online distributors of the product appearing.

Despite its rapid rise in popularity, the electric cigarette has had far from an easy or comfortable ride, with many obstacles still to face in the future. A whole host of legal conflicts have been fought, some won, and some lost as the battle for a determining product status has ensued. What is the electronic cigarette? How can it be classified? How can it be marketed? Is it safe? Again, many of the answers to these questions remain in limbo.

Initially, many distributors were marketing the e cig as a method to quit smoking and a healthier and safer method of smoking than tobacco cigarettes. There is no ‘ignition’ with an electronic cigarette and therefore no burning and no smoke. Additionally most e cigarettes don’t contain any actual tobacco, so it is easy to see how these “safer smoking” claims originated. A smokeless, tobacco free cigarette!

Health authorities and local and national governments stepped in and disputed the claims and protested that as yet, the product had not been through enough testing to substantiate any of them, and they had a point. After all, the e cigarette still contained (in most cases) nicotine (in liquid form), which is of course highly addictive and in its raw form, actually poisonous. This was never going to be a smooth ride for distributors.

So, where does this leave the whole debate now? Do smokers have a genuine alternative to tobacco smoking on the market and is there a future for e cigarettes?

Well, in December of 2010, the Hollywood movie, “The Tourist” saw Johnny Depp sitting, opposite Angelina Jolie, on a “no smoking” train “vaping” away on an electronic cigarette. Earlier in the year, actress Katherine Heigl and David Letterman shared a well publicised e cig moment on the Late Show. Despite the many legal hurdles that still need to be negotiated, it seems the people that this could mean the most to, smokers, are making their own decisions.

I have spoken to many people and read many other stories of smokers who have turned to the electronic cigarette as an alternative to tobacco cigarettes and who believe that it has made huge differences and improvements in their lives. Some haven’t touched another traditional cigarette since they made the switch. Many e cig users also claim that this alternative smoking method is actually significantly cheaper (in the long term) than smoking tobacco cigarettes.

My dad died from a passive smoking related lung cancer, and I wonder if e cigarettes had been around and accepted 30 or 40 years ago, might it have made a difference for him? None of that dirty old, second hand smoke to breathe in. One wonders and only time will provide these answers, provided the e cig is actually given that time.

While we wait for official word on the future of electronic cigarettes, people are making their own decisions. With Hollywood also seeming to embrace the product, is it just a matter of time before e cigarettes replace the old ‘analog’ cigarettes and change the future of the tobacco industry and of smoking forever?

Common Pitfalls of a Career in Commercial Real Estate

When you start your career in commercial real estate, you will soon know the common pitfalls that prevail in the industry. They are nothing special and unique, but they do require specific focus and action to resolve.

The pitfalls that most agents and salespeople come across are some of the following:

  • Finding new clients in the local area is not as easy as it originally seemed. The process requires hard work and daily diligent focus. Prospecting is one of the most important things that you can do in your career.
  • The competitive nature of the industry means that you will be up against other agents continually in presenting and pitching your services. It is easy to believe that you will win a listing, however the motivations of clients are many and varied.
  • Agents and salespeople with local property knowledge are useful, however the agent that usually wins the listing will be the one that shows the greatest level of confidence and solid negotiation skills. Clients like to work with experienced achievers that can solve their property problem quickly.

These three points would indicate that you must be prepared to work hard and to a plan. The most successful agents in the industry achieve their results through diligent focus and daily hard work. I go back to the point made earlier; you must prospect daily regardless of how much other work you have currently. Failure to prospect today means that your business will slow down within about two or three months.

Here is a good business model that can be used in most commercial real estate agencies. This is a personal model that should apply to sales people.Research the new business leads and opportunities every night before you commence the next day. On this basis you will have new people to contact. A big part of your job is to create a new leads and new opportunities. That is how you will grow your market share.

  1. Start your day early and always with the prospecting system and process that is relevant to your property type. Generally speaking this will mean lots of cold calls within a defined system that you feed with new leads and opportunities.
  2. The prospecting process should take about two or three hours every morning. By the time you get to the middle of the day, you will have achieved two or three meetings from those calls made in the morning.
  3. Do your property inspections and client meetings in the afternoon. That then leaves the late afternoon for you to do your paperwork and marketing.

Organisation and focus will turn your career in a positive direction. This does take time, however diligent daily process should see positive results within about one month. When the results start to come in, you simply keep the process moving ahead. Do not change the rules, and remain consistent.

Things I Have Learnt About Commercial Real Estate Prospecting

In commercial real estate today, the prospecting model that you develop will make or break your career. Far too many agents overlook the requirement to develop a prospecting model as part of their business day and business week.

It takes about three months to establish and grow your contact base from consistent prospecting. It takes about the same time to lose momentum in both listings and commissions.

Most people are entering the commercial real estate industry understand the need to prospect and cold call. Unfortunately most of those people will reluctantly undertake the process and avoid it at every opportunity. Over time that will have significant impact on their income and market share.

Here are some ideas to help you with your commercial real estate prospecting model. You can use a variety of these strategies and add some of your own based on your local area.

  1. Understand where your market is located. Determine exactly where your business will be coming from. That will involve both a geographical area, and or property type. You can then focus your efforts into the region and talk to the right people.
  2. Know who you should talk to. When it comes to talking to business proprietors and property investors, the right people with the correct levels of decision or control should really be the focus of your attention. The business community will offer great opportunity to you providing you prospect into it every day. You will find so many leads relating to tenancies, rentals, sales, and purchases. Asking the right questions is the key to the process.
  3. Have something worthwhile to say. The people that we talk to have limited time and will initially give us little of their attention. For this reason, the first initial point of contact has to be relevant and to the point. This says that you should have something worthwhile to say that is of interest to the prospect. You may specialize in sales, leasing, or property management. Your opening conversation should center on one or more of those issues and how it may be of some use to the prospect.
  4. Create supporting systems as part of your contact call process. It is a fact that we should be talking to many people every day. The only way you can effectively do this is to have some form of database and follow-up system. It is a personal process that cannot be delegated to administrative staff. In only that way will you achieve ownership and accuracy of the data.
  5. Take action every day. Systemized action will get you further into your market so that you can assess results when it comes to meetings, listings, and commissions. The prospecting process should feature as one of the first items in your diary every day.
  6. Return to the same people as part of a contact plan. Over a 90 day period you should be returning to the right people that have some relevance to your property market and or market share. It is quite likely that it will take three or four telephone calls to the right person before you will get a meeting. Consistency is the key to the process.
  7. Have something relevant to talk about and some information that the prospect requires. A successful contact process will normally involve relevant information that is up to date relating to the local property market. You can create a newsletter as part of that process.

The prospecting process is a very specific business process. When you treat it with respect, your commercial real estate market can be much stronger with both listings and commissions.

Plimsolls Can Be Your Best Purchase in Shoes

There are several kinds of shoes available. In the market, there are different brands available that produce shoes. While making the purchase of the shoes, people prefer many different things like quality, comfort, style and many more things. However, the selection of the shoes often becomes difficult and confusing. Therefore while the shoes are selected preference must always be given to the purpose for which the shoes would be purchased.

The Plimsolls can prove to be a good purchase. These are wonderful pair of sneakers that can complement well with any kind of outfit. These shoes are suitable for all seasons especially for the summers.

The Plimsolls are extremely comfortable in the sense that they are made with extremely good quality materials. The soles of these shoes are generally made of rubber. In fact the simplicity of the materials with which these are made help to reflect the extreme fashion and style.

These shoes are available in not only wide varieties of styles but also in several colour combinations. Some of these shoes are available in different colours like purple, black, white, turquoise, yellow and many more. These shoes can be worn even without the socks.

Though originally these shoes were made only for the athletes yet now they are made keeping in mind the needs of all people. Now they are used by common man as well. They can be worn in any occasion with any kind of outfit.

Though the Plimsolls are a wonderful brand they are quite inexpensive. Compared to the facilities that it offers the prices are really cheap and are indeed worth the purchase. These are perfect for people of any age groups and are designed to provide absolute comfort to the feet. Since these are stylish as well they can cater to all the requirements that are looked for while the purchase of the shoes.

If you have not yet purchased the Plimsolls till now you can definitely give a try to it. It can be a great addition to your collection of shoes and the value of these shoes would prove to be worth the purchase. These are durable to a great extent and can last for a long period of time. Once you purchase a pair of these shoes you would not have to be worried about the investment in the shoe.

The outstanding styles, the amazing designs, the availability of these shoes in wide varieties can really make you look outstanding and make you stand apart from the rest of the crowd. So what are you waiting for? Purchase fast.

Four Major Functions Provided by a Real Estate Agent That You Can Do Yourself

Selling a home entails four major functions that are usually performed by a real estate agent. If we take the mystery out of those functions, they start looking as if we can do them without an agent. And you can!

1. Pricing your property

The first thing that an agent will do for you is help price your property. You don’t want to offer your home for sale at double its market value because it just won’t sell. Likewise, you don’t want to offer your home for sale at half its market value because you would just be cheating yourself of that price difference. If the market is such that your house in your neighborhood in your city is worth about $200,000 then you want to sell it for that. If you have made additions to the house that might make it worth more, then you want to add those items to it. The real estate agent has a lot of that data at their fingertips through their subscriptions and through their knowledge of the marketplace.

You can do this pricing yourself as long as you don’t let your ego get the better of common sense. You can find out what homes are selling for by cruising your neighborhood and checking out homes for sale to see what they are priced at. You can check to see what they sold for by visiting your tax authorities. Most municipalities and counties require that all deed transfers be recorded as a matter of public record. You can access that data through the internet if your municipality offers it, or you can go look it up in person where the internet is not used. Just make sure you are pricing your 3 bedroom 2 bath house with other 3 bedroom 2 bath houses rather than a 2 bedroom or 5 bedroom house.

2. Marketing your property

Marketing real estate is a sort of catch-all word for advertising the home as being for sale and then showing the property to prospective buyers through appointments or open-houses. The most important and probably most costly marketing activity is advertising the house. There is one real estate agent around here that states in their commercials that they spend between $1,000 and $1,500 per HOUSE while claiming that many agents only spend less than $500 per month for all of the houses that they list.

You can perform all 3 of these marketing functions. Who would be better to show a home or to have an open-house than the resident of the home — just do not let your ego get in the way and react defensively to reasonable buying questions. The advertising should be fairly simple as well. You are just as qualified to create want-ads for your local and regional papers and classified magazines as long as you model your ads after the ones that you will be competing for attention with. There are some advertising sites that require that all of their advertisers be real estate agents. You might try circumventing that restriction by offering a real estate agent a small fee to list your property on those restricted sites. The worse they can do is say “No” and a different agent might be more cooperative.

3. Contract exchange and negotiation.

Real estate agents act as intermediaries between the seller and the buyer. They take a contract proposal from the prospective buyer or their agent and present it to the seller. This goes on with price changes or with feature additions and removals until both the seller and the buyer agree on the selling price and property conditions.

There should be no question that you can do this yourself as the seller. After all, the agent would have to come to you anyway to get your approval and signature. Once again, this is where you need to put your ego and pride to the side. At this stage, all of your advertising and pricing work has come to fruition and you have a buyer negotiating with you. The worse thing you could do is to react defensively. You just participate in a give and take during the process as if it were for someone else.

4. Preparing the final paperwork and closing the sale

The real estate agent is usually the one to give all of the closing information to the title company and lawyers so that the deed to the property can be transferred from the seller to the buyer with no problems. This is when checks are transferred and mortgages paid off. It is also when the commission check is given to the real estate broker for dispersal to his agent.

You can do these things also. You are the one that has handled the paperwork up to now. You are the one that is ready for your mortgage to be paid off. You are the one ready to receive a check for the difference between what you owe on the mortgage and the selling price of the house. Most of this information is put on the HUD-1 form by the title company. In fact the major role of the agent here is to hold your hand and collect the commission check. Again, these tasks can be handled with a minimum of activity on your part. Any legal requirements can be farmed out to a lawyer for a much smaller fee than the agent’s commission.

Pricing, marketing, negotiating, and closing are all functions that are required to sell a property. They are all tasks normally handled by a real estate agent. They are also tasks that you can do yourself at a cost far less than 5% of the selling price of your house.

Choosing A Travel Nursing Career

Real simply travel nursing is a combination of travel and nursing and is currently a very popular career option for nurses. It’s a career choice that allows you to take short-term positions across the country and makes it much easier for employers to find nurses to fill various positions. It’s a fairly new option available to nurses that allow you to work on short-term assignments, usually 13 weeks in duration. It’s very popular now and is being recognized as a profession in and of itself.

Employers are realizing travel nursing is a great way to fill positions with qualified candidates, and to provide nurses with work and experience in a variety of different settings. It’s a great way for nurses to work in a variety of settings and gain experience in different areas.

If you are an RN with at least one year of clinical experience, the exciting field of travel nursing is open to you. Hawaii travel nursing is a great way to see the beautiful state and get paid for it. Whether you travel across town or across the country, travel nursing is big. It’s ideal for those who get antsy after being in one place for a while and like change. If you enjoy traveling and possess an adventure to explore new world with different geographic locations, travel nursing is the right choice you for. For those who love moving around and seeing the world, travel nursing may very well be the profession of our dreams.

Another advantage of travel nursing is you’ll get to choose the area you work as well as the type of nursing. If you’re feeling a bit stagnant in your career, this could be a great way to pursue other specialty areas of nursing without being locked in as a staff nurse. It’s simply a great way for nurses to get the experience they need to make themselves more marketable while working in a very lucrative profession.

Commercial Real Estate Marketing Plan – Key Points to Win the Client

In giving a client a marketing proposal and strategy to sell or lease a commercial property, a number of things need to be well detailed in the proposal itself. Here are some of the main ones that should never be overlooked in your property proposal.

  • Why Should I Use Your Agency? It is an important question and hopefully you have a very clear idea of the advantages you bring to the sale or leasing process. Generic statements like ‘we know the market’, ‘we are the best agent in town’, ‘we have been here for 50 years’, and ‘we will serve you well’, just do not cut it in competitive markets. Consider why your real estate agency can stand clear and separate to other competitive agencies in promoting the property. Make sure that the client knows without any doubt why they should choose you as the agent of choice. Do not base your marketing point of difference on low commissions or agency paid advertising; that just does not work in this market and will put you out of business fast. Your agency must have something that is special and not copied from other agencies; it should also be so unique that you are the first choice as the real estate agent to take on the listing. If you do not have this clear mindset, then welcome to the world of the ordinary real estate agent that has to fight for every listing. Be separate than everyone else, create your point of difference and then market it well.
  • Happy Existing Clients & Recent Sales: Evidence of market activity and positive results will always come in handy as you attempt to advise the client on the right strategy to adopt for their property. In this property market with an abundance of available property stock, you should never take on overpriced listings. On average it is better to walk away from them and work with listings that are closer to the market price or rent. Your time is a valuable resource and must be protected from unrealistic vendors. A realistic property owner that works within the property market is far better than a property owner that is trying to set their own property market.
  • Prospective Buyer Activity on a Property: Telling the seller or landlord of your current and prospective sources of enquiry is a worthwhile part of your marketing plan. This lets the owner of the property know that you are really on the right ‘wavelength’ when it comes to locating tenants and or buyers. Some agents also adopt the strategy of getting a series of inspections done quickly with potential buyers from their database even at the early listing stage. It is surprising how many listings are sold or rented even before they reach the market officially.
  • What is Value? What is a Property really worth? Whilst exact prices and rents are hard to pinpoint, you should have a reasonable idea to within 5% as to what price or rent you could achieve with any given property. If you have no idea of the rent or the price then it is better to put the property to the market on the basis of ‘expressions of interest’. In that way the market will tell you what they think. With some very unique properties this is necessary given the limited pool of buyers that can participate in the purchase.
  • Methods of Sale and Timing: The main possibilities when selling a property are usually sale by auction, sale by tender, sale at a price, sale by negotiation, expressions of interest, trade or exchange. Knowing the best one to choose is the key to success. Putting the property on the market at a price is the less successful way of property marketing. The reason for this is the market will judge the property and try to reduce the price; if the property is too highly priced it will ‘kill’ any genuine enquiry before you even hear about it. One other fact needs to be remembered and respected here; a property will become ‘stale’ on the market after about 90 days. If it does not sell by then, it is better to remove it from the listing books for some reasonable time, to freshen the property for the next stage of marketing that you need to go to.
  • GANTT Model: For those of you that may not be aware, this is a way of graphically displaying activity. It is a common graphing process. It just so happens that it is a very powerful tool when you put it in a commercial property proposal for sale or lease. The display shows the client exactly what you are going to do for them and when.
  • Question and Answer: As part of your property marketing proposal, it is wise to have one or two pages that handle the concerns and questions of the client. From the preliminary meeting with the client you will have ascertained what matters concern them; you can merge these concerns and your answers into a Q&A format within your proposal.
  • Executive Summary: Always use an Executive Summary at the front of your document. It should be no longer than 2 pages, and bring all the main points to the front of the proposal. Adults generally do not want to read a lengthy document, so all your great work may largely go unread unless you can get the key points to a place that interests the client to read further.
  • An Exclusive Selling Agency Agreement: Why should you do one? The obvious answer is that you can best serve the listing and the client; you can also control the competition agents that may be chasing the same property. Open listings are not desirable and are essentially a waste of time unless you specifically have a purchaser that is a strong contender to take the property immediately. Occasionally I come across an agency that has a business approach of listing everything they can regardless of agency type; whilst this method can work, it does require you to have a very large number of listings and plenty of signs on properties. In only that way will you get the enquiry and conversion numbers that you need for KPI’s on commissions.
  • What are the advantages to a Vendor in having only one Agent when selling a Property? Tell the client why one agent is the best way to go. Multiple agencies working on the one property do not allow focused communication of offers and marketing coordination. Tell the client how you will connect with them on marketing, negotiation, due diligence, and property settlement.
  • Advertising: Yes advertising is expensive and it is still necessary, although you can be selective. You need to get the property message out to the market in the most efficient and direct way. How you do that is really property specific, although the conventional processes of newspaper marketing (expensive) are becoming less necessary. The internet is taking over as the main advertising channel in commercial real estate sales and leasing, and offers your client far better and cheaper ways of putting the property to the market. A key strategy for property marketing is to create 3 different levels of marketing for the client to consider (gold, silver, and bronze), as it gives them the feeling of control when it comes to spending on vendor paid advertising.

So these key points should be well handled in your property proposal. When you get the points clearly set out, the client knows what you can do and why they should choose you as the property agent of choice.

Go on a Shopping Expedition With Gold Coast Car Rentals

It would be practically impossible to think of a holiday, without indulging in a little retail therapy, and if you have to come a shopper’s paradise like Gold Coast, there is no way you can leave without at least a few bags. With cars for rental, Gold Coast becomes easy enough to traverse.

Now, when you come to the Gold Coast, you really need to think about and plan your shopping trips, because there is simply too much for you to choose from. Perhaps, the first thing you should do when you get into town is get yourself Gold Coast car rentals. This way, not only will you be able to get to all the places you want to visit, but also get your purchases back to your hotel.

As mentioned before, the choices on the Gold Coast are extensive and these range from high-end shopping to local markets. It is up to you where you want to shop and what you want to shop for. The local markets include those held at Surfers Paradise, Burleigh Heads, Broadbeach and Coolangatta. Other popular markets include Tamborine Mountain, Robina Town Centre, Canungra Country Market, Paradise Point Art and Craft Market.

With cars for hire, Gold Coast shopping can be much more fun, because you can shuttle from branded shopping to street side, with ease. Perhaps one of the first places you should head to is the Pacific Fair Shopping Centre, which is home to some of the best retailers in the country. You can find almost anything and everything you need, under this roof and at reasonable rates as well. If at any point of time, you feel hungry or thirsty, there are several restaurants, bars and cafes.

The Oasis Shopping Centre is another place, worth visiting, because here you will find over 100 stores, which deal in specialty products. You will be able to find gifts to take back home, latest trends and fashion, including clothes and accessories as well as a supermarket. The best thing about this place is that you will also find a range of services, such as a bank, a post office and salon.

If you want a slightly more stylish shopping experience, then Harbour Town is the place for you. This is where you will find all the big brands, including, end of season lines of renowned designers. The shopping center also boasts of the country’s premier purpose built outlet shopping experience.